On the basis of many years sociological research author determines the main directions of enterprise’s managers activity which characterizes by the efficiency and quality of decisions making; by human-oriented management system, the personnel involvement in solving socially significant problems, the integrated development of knowledge, skills and competencies of various professional qualification and status groups of employees. As well the data of the social assessment of management quality are presented taking into account the compliance with the conditions of personnel labor activity, satisfaction and employees social well-being in various production and economic situations. The article establishes the reasons that restrain the personnel initiative and entrepreneurship as well determines the professional orientations of employees.