The article is devoted to the consideration of South Korean cinema and its products as part of soft power in the terminology of J. Nye, in other words, cultural influence and increasing the international attractiveness of the Republic of Korea in the world. Attention is paid to the development of cinema in the Republic of Korea, its support from government agencies and participation in international film festivals. The analysis of the popularity of Korean films in Russia by the criterion of box office and artistic value is also carried out. The article shows that Korean cinema has not yet received significant recognition from the Russian audience, but is highly appreciated by the community of film critics and experts.