Social marketing of hired labor in modern conditions

The article is devoted to the consideration of the issues of social marketing in the context of the transition from state paternalism to liberal market relations in the field of social and labor relations. It is argued that this transition requires a revision of the traditional conceptual frame and the allocation of hired labor as a special concept that determines the direction of marketing research in modern business.

For citation: Slobodskoy A., Bartoli M. Social marketing of hired labor in modern conditions. "Telescope": Journal of Sociological and Marketing Research. 2021. N. 3. P. 90-94. DOI:10.51692/1994-3776_2021_3_90