The article deals with some issues of the methodology of cross-cultural research: the place of cross-cultural research in a number of comparative studies, the understanding of cross-cultural research in the narrow and broad senses of the word. Attention is paid to the typology of cross-cultural studies, as well as a review of the most famous cross-cultural studies by F. Kluckhohn and F. Strodtbeck, G. Triandis, G. Hofstede, R. Inglehart, D. Matsumoto and other scientists. At the end of the article, the limitations and requirements for conducting cross-cultural research are given.