The article discusses the results obtained during a comparative analysis of the public pages of the Regional Management Centers in the Yaroslavl and Vologda regions. The methodology and the list of criteria used in the study are described. The main topics of published posts and comments, their number, user involvement are determined; the frequency of references to the first persons of the region and other political figures, the information content of the communities is analyzed. On the basis of the comparative analysis, conclusions are drawn about the characteristic features in the positioning of the Regional Management Centers in the constituent entities of the Russian Federation, recommendations are given for its improvement.