Mass media play a key role in shaping public opinion, influence people's behavior and worldview, and act as an important tool in the implementation of government programs and policies. Demographic policy is one of the significant areas that the media influence. In the context of global changes and demographic challenges, such as declining birth rates, population aging, and migration processes, effective coverage of demographic issues is becoming strategically important for the sustainable development of the state. With a low birth rate and an aging population, it is necessary to educate the younger generation in traditional family values, as well as create a positive perception of the image of large families. The media play an important role in this process, since it is through the media that social attitudes are largely formed, including the image of an ideal family.