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consumers

Mikhalev А.M.

Analysis of the communication policy of SBERBANK PJSC

communication policy, marketing, promotion, satisfaction of needs, consumers

2023. N 4
Nenasheva K.E.

Chinese household appliance brands in the Russian market: impact of awareness on perceived quality

consumer brand, consumers, Chinese appliances, perceived quality, consumer awareness, country of origin effect.

2024. N 3