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digital marketing

Slavova А.
Kozlova N.

Factors influencing customer loyalty in the banking sector of Russia

customer loyalty, Russian banking sector, customer retention and acquisition, digital marketing, NPS index, loyalty drivers and barriers

2024. N 1
Kardavа Е.

Specifics of the application of digital marketing by banking institutions

digital marketing, banking institutions, online promotion channels, digital technologies, consumer behavior, competitive environment, digital platforms, target audience.

2024. N 1